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Owner and artist Ashley Backs started Hello Lovely with a passion for helping women feel their most beautiful. 
The core team of artists started in 2013 working on location for weddings, events, fashion shows, magazine shoots, maternity, family and boudoir sessions. 
Every artist on the Hello Lovely team has had continued growth and education since becoming part of the family.


Our team is proud to have 12+ regular artists that work together on a regular basis.



Ashley Backs


I don't know that I can nail down one favorite thing about Hello Lovely.

Being able to work with incredible brides and see their absolute joy when they see themselves after a service. 

Building the best team in the midwest, filled with incredible talent, kind hearts, dedication and commitment. 

Educating other artists and helping grow their makeup artistry skills, hair styling techniques, or business accomplishments. 

Celebrating our team and creating beautiful art with people has been a true gift and will forever be one of the most incredible gifts I have ever been able to experience. 

I wake up every day thankful for every bride and artist that has trusted me to help bring their vision to life. 

with Ashley 




Sue Royer

Event Coordinator 

My favorite part of working for Hello Lovely is being able to help stylists and brides. 

I love that we are focused on making everyones day run as soothly and efficiently as possible. 

Building relationships with brides and stylists over the days and hours that are spent checking details and talking about exactly how we can help their vision come to life. 

It is so sweet to watch it all come to fruition and know that you had a hand in making magic happen for such an amazing day in someones life. 

Liz Miller

Hair & Makeup Artist

Liz has been a staple of Hello Lovely for over 5 years. Her dedication to clients, and the team is incredible. This is surely going to jinx it, but she has never called in sick!


My favorite part of working for Hello Lovely is - 

Natalie Suell 

Hair & Makeup Artist

Natalie started as a curl girl working by Ashley's side and is one of Ashley's very first trainees to graduate and be a full time artist with the team. 

My favorite part of working for Hello Lovely is -  "making people feel their best and most beautiful - and the team that I get to work with 💕"